Supply Chain Management - Benchmarking Essay Example | Topics and Well Written Essays - 2000 words

Supply Chain Management - Benchmarking - Essay Example Coca-Cola Amatil Company (CCA) is the largest soft drink bottler in Australia. Its headquarters is at Sydney and it supplies to a host of countries in the Asia-Pacific region. In Australia, where it has a 60 percent share of the soft drink market, Coca-Cola Amatil has eight manufacturing and more than 70 distribution sites, each with different products and distribution requirements. It requires several suppliers across many countries to supply various products that go into manufacture of its soft drinks and juices. The presentation covers the need and importance of Supply Chain Management (SCM) for the company. Purchase is the foundation of making an effective Supply Chain. A good purchase will often result in better margins. Organizations have specialist purchase departments. They are informed of the requirements and in turn they organize purchases according to previously laid down policies of the organization or company. Larger organization may have more than one purchasers or even a group of people making purchase decisions. Since there are individuals who finally make decisions their judgment, whether individually or in groups, are influenced by the environment they work in. Kohli (1989) proposed that influence is a function of personal resources or power. Every person has a demographic background that largely consists of his personal resources comprising mainly of ethics and education. His decision is influence by these. The status hierarchy determines the level of power but that can be moderated by the influence of the size, similarity and cohesiveness of the group he works in and th e risk, time and pressure of the situation. These factors when combined influence behaviour in purchase decisions. Sheth (1973) maintains that the psychological world of the decision makers affects purchasing behaviour. This will include the special